This application will allow the sellers to monitor where their listing is on the Best Match search results and provide general recommendations on how to edit the listing to improve rankings on the Best Match search results. It is undoubtedly important to have the listing to show up on the first page and on high/upper rankings of the search pages to be more noticeable to the buyers to increase sales.
The application will provide the following steps to manage the listing rankings on Best Match search results.
- Choose the current listing that you want to know the ranking of in the Best Match search results
- Insert the keyword(s) and/or listing options that the buyer would be searching for
- See the ranking and the page number of where the listing is being displayed compared to competitor's similar listings
- The application will analyze the Best Match search algorithm and provide recommendations and tips on how and what to edit in the listing so that the listing will result in higher rankings
The buyers on eBay have the advantage of using Best Match searches to look precisely for the item they are looking to purchase. Best Match is eBay's search algorithm, and the algorithm has presets which helps it determine which listings to rank closer to the top of the search results. Best Match uses relevance and popularity factors and reduces the importance of end time in auctions.
As a result, sellers may become frustrated that their listings on Best Match results are lower in rankings and/or getting buried on subsequent pages, even as the end time of their auction listing approaches. For example, the sellers may notice that their competitor's listings ending in three days are ranked higher than their own listing ending in a couple minutes. By utilizing this application, it will allow the sellers to monitor where their listing is on the Best Match search results and provide general recommendations on how to edit the listing to improve or move up to higher rankings on the Best Match search results.